Own A Store — FAQ

How much does it cost to open my own SweetFrog?

- The Franchise Fee is $30,000 per location. New Franchisees are then responsible for the cost of the full build-out of their location. This estimated cost, including all equipment , typically ranges from $165,500 to $289,000.

What is included with the Franchise Fee?

- When you sign with us to be a member of the Sweet Frog family, we will provide you with full training within one of our corporate stores, a guideline as to how to build-out your location, all vendor contacts and discounts, a territory around your location, and rights and access to our trademark and the use of the SweetFrog name.

Is there an on-going monthly fee?

- Yes. Yes. The monthly fee is 6% of Gross Sales:  5% as Royalty + 1% toward Marketing.

Where can I open a SweetFrog?

- SweetFrog is expanding across the U.S. and internationally! Although many territories may be spoken for, there are still many great potential sites still out there! Please fill out an interest form with your location choices, and a representative will respond to you as soon as we are able. * Please note that all territories in Virginia are spoken for at this time.

What store size should I look for in an available territory?

- You should look for a commercial space of 1400-2000 square feet. We strongly recommend working with a local commercial broker to find a space, once we’ve determined an available territory for you.

How long does it take to open a store?

- Typically, you can open a store in 4-6 months from the day you officially sign with Sweet Frog. Keep in mind that there can be time delays with any construction project. 4-6 months is typical, based on our experience; you may be even be able to open in a shorter time frame if you’re store is converted from an existing retail site with similar construction specifics.

How much will I make as an Owner?

- Sales vary from store to store. Please fill out an interest form, including specific questions in the Comment section, and we will be happy to answer you directly.

I’m interested! How do I get started?

- Fill out our Interest Form with as much information as you can provide and our Development team will respond to you as soon as they are able.

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